What once began as a niche seasonal spice blend for flavoring pumpkin pie, has since grown into a movement that consumers crave year round. As summer turns to fall, food developers everywhere find new and exciting ways to use pumpkin spice seasoning in everything from pastries, to pasta, and even cocktails. This beloved spice blend, featuring the rich flavors of cinnamon, nutmeg, ginger, and cloves, continues to delight consumers, and spark innovation.
We have noticed a growing demand for this seasoning over the years, and see an incredible opportunity for food manufacturers and industry professionals to use it to create innovative, seasonal products. As leaders in the spice industry, we’re excited to offer our unique insights into this ongoing trend to help you stay informed and ahead of the market.
In this blog, we will explore its flavor profile, its many applications, and most importantly, we will share some current market research that suggests that not only is the pumpkin spice trend here to stay, it is expected to grow dramatically.
Pumpkin Spice Market Growth
According to a recent report from CMI, “The global pumpkin spice market is projected to grow from $1.1 billion in 2023 to 2.4 billion by 2031” with North America remaining the leader in pumpkin spice consumption.
According to the report, this massive market growth is influenced by a few key trends. Below, we have outlined each trend, and included some additional considerations for food manufacturers.
- Innovative applications: This blend is being used in new, non-traditional ways. This creates an opportunity for food manufacturers to continue to push the boundaries of flavor and find new and exciting ways to incorporate pumpkin spice.
- New variations of pumpkin spice: Unique and custom blends are being produced featuring flavors such as maple, chai, cardamom, and nutmeg. This is driving innovation and creating opportunities for private labels to add custom blends to their product lines. Contact us to get started!
- Health and wellness marketing: Companies are positioning health and wellness claims at the forefront of their pumpkin spice product marketing. This movement has led to a growing demand for healthier options, such as organic, low sugar, and gluten-free products.
- Market expansion: This blend is reaching new audiences around the globe, with rising popularity in Europe and Asia. This creates an opportunity for food manufacturers to stay ahead of the market by creating products that appeal to Asian and European consumers.
- Seasonal exclusivity: One final consideration for food manufacturers is to continue to take advantage of offering some limited-edition and seasonal products in order to encourage a sense of urgency, excitement, and customer engagement.
Download the full CMI report for a more detailed look at how the market is projected to grow.
The Versatile Uses of Pumpkin Spice
Pumpkin spice was originally developed as a flavoring blend for pumpkin pie, but today, it has become an innovative addition to so many different types of recipes. Here are some examples of how you can include this seasoning in everything from beverages, to baked goods, and savory mains.
- Beverages: Use it to make a classic pumpkin spice latte, or experiment behind the bar by adding it to a Moscow Mule, White Russian, and Espresso Martini.
- Baked Goods: Today, it is used in a variety of baked goods, from pumpkin cinnamon rolls, to pumpkin bread, pumpkin scones, pumpkin pie, and many other delicious baked desserts (see below for PSC recipes!)
- Savory Mains: It is a great addition to menu staples like pancakes, soups, ravioli, curry, and even chili!
Over the years, we have shared some innovative recipes that feature our PSC Pumpkin Pie Spice. This Pumpkin Spice Churros with Chocolate Dipping Sauce recipe promises to fill your kitchen with all of the flavors of fall by combining the seasonal magic of pumpkin spice with the comfort food of late night street eats. Our Spiced Pumpkin Cupcakes with Cinnamon Frosting recipe offers an irresistibly warm, moist and fragrant twist on the classic cupcake.
PSC Pumpkin Pie Spice
If you are in the market for a high-quality, convenient, and versatile pumpkin spice blend, talk to a sales rep about our PSC Pumpkin Pie Spice.
A little sweet, a little spicy, and a whole lot of flavor; our product combines the most popular fall spices into one festive blend. With the inviting flavors of cinnamon, allspice, cloves, ginger, nutmeg, and more, this blend is naturally sweet, warming, and an essential addition to your spice cabinet.
Effortlessly add bold fall flavors to all your favorite seasonal food and beverage recipes, and contact us to get started on your next recipe or to create a custom blend of your own!
We are excited to see how the pumpkin spice revolution continues to grow and evolve over time, and we look forward to supporting our clients along the way. Whether you are a seasoned pro, or are interested in experimenting with this blend for the first time, we are here to help!
There is so much value in finding versatile ingredients that cater to diverse customer tastes, so if you’re looking for a simple way to update your fall food items, this blend is a must-have.