From shaking hands at our booth, to debuting an exciting new spice blend, meeting with customers, attending fun events, and learning from the greatest minds in the industry, Natural Products Expo West (NPEW) 2024 was a success! It was such a pleasure to connect with so many passionate industry professionals, and to gather together with people from all over the country to celebrate our shared passion for natural foods and flavor innovation.
PSC Tuscan Dream
We want to express our gratitude to everyone who visited our booth and shared their enthusiasm for our new blend, PSC Tuscan Dream.
For those of you that were not able to try it in person, PSC Tuscan Dream is a balanced combination of spices and herbs like oregano, thyme, rosemary, red chilis, garlic, onion, lemon, and pepper. This blend contains the very best of bright citrus, aromatic herbs, and savory spices, resulting in an incredibly versatile seasoning that makes a wonderful spice base for oils.
Everyone who visited our booth had the chance to try PSC Tuscan Dream in a bread, spice, and oil station, and we received an overwhelmingly positive response from everyone who enjoyed a free sample.
At our booth, we blended PSC Tuscan Dream with extra virgin olive oil and served it alongside eight different toppings, including a variety of vinegars, parmesan, and chili flakes. This sample station allowed visitors to experiment with the blend and experience its depth of flavor and adaptability first-hand. In a special recipe tasting event, Chef Marc Dix presented this new blend to showcase its flavor and share its vast potential for culinary creativity.
Attendees reported that they were pleasantly surprised by the blend’s “spicy kick” and “bold flavor”, and were excited to hear that PSC Tuscan Dream pairs beautifully with seafood recipes. Some liked that this blend is “on trend with hot oil blends” and that the blend itself is salt-free. And others mentioned they looked forward to recreating our simple oil recipe at home.
We were especially happy to see PSC Tuscan Dream well-received by our vegan and vegetarian visitors, who pointed out that they’re always looking for new and exciting ways to season veggies and tofu.
Throughout NPEW, we had so many engaging conversations about this blend, and we are more confident than ever that PSC Tuscan Dream will inspire endless creativity in the kitchen. We look forward to seeing its versatility shine now that it is available to our PSC customers!
Team Takeaways
After attending NPEW 2024, our team sat down to discuss what we observed at NPEW in relation to industry trends and unexpected flavor combinations. Here are the highlights:
- Technology: We noticed more companies in this space embracing technology and influencer culture on social media
- Specialty Ingredients: More specialty ingredients were represented at NPEW this year. For example: hatch chilies and mushrooms.
- Flavor Trends: The spicy food trend is alive and well! We also noticed fruit and spice combinations, as well regional flavors, such as Hawaiian, Mediterranean, and Canadian.
- Marketing: There’s an obvious trend toward “silly” naming conventions and unique packaging options.
- Booth Design: The booths that stood out the most were the ones with interactive activities such as photo booths, spin the wheel and win a prize, and product giveaways.
- Attendance: This year’s attendance seemed much higher than it was in the past years.
- Manufacturing: Our team received many questions about the value of working with a U.S. Spice Manufacturer. We were excited to talk about our full-service spice capabilities, and our unique ability to supply high quality spices and oversee the entire manufacturing process, from raw material to finished product.
We had so much fun working together outside of the office, creating excitement around PSC, and telling our story. We are especially excited about all the new connections we made during NPEW, and the promise of potential collaborations ahead.
If you are new to our extended PSC family, we want to welcome you, and encourage you to stay connected, as we pride ourselves in offering a balance of educational content, opportunities to connect online through discussions and events, and creative content to keep you inspired.
Closing Thoughts About NPEW 2024
It’s been a pleasure connecting with you all in person at NPEW 2024. Thank you for your time and support, and for making this event truly unforgettable. As we all return home, we intend to nurture the relationships we formed at NPEW, and we look forward to many more experiences together.
A huge thank you to Chef Marc for his wonderful energy throughout the event, endless enthusiasm for PSC Tuscan Dream, and his helping hands that made this year a success!
To relive the best moments of NPEW and dive deeper into what was showcased, we invite you to follow along on our social media channels (Instagram, LinkedIn, Facebook). We will be reminiscing through photos, offering our insights, and updating our community about future events, product launches, and upcoming PSC projects and initiatives.
Thank you to everyone who stopped by our booth and made this event such a success. Together, we can continue to push the boundaries of flavor in the food industry.
See you next year!